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"People rise to the challenge when it’s their challenge."
When a mountain must be climbed, it is so much easier when everyone sees and embraces the challenge from their perspective. Our job as change leaders is to personalize the journey for each constituent. How will they benefit from overcoming the challenge? What will be their roadblocks and hurdles? Help people answer these questions completely and your challenge becomes their challenge. It must be more than just a job or the challenge is impossible to achieve.
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