Listen to your experts!

Your experts work on the front-line of your organization. Their information isn’t necessarily better than the corporate strategic planners but it certainly is different. It also comes from the place closest to the customer who usually figures in strongly to why we’re making a change. The front-line staff provides a comprehensive picture of what the needs of the marketplace are and what the organization is capable of delivering. The key to making the front-line staff an integral part of the intelligence network is to provide as much information as possible to this constituency so they can couple their first hand knowledge with other data to provide extremely rich analysis.

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