Communicate Differently

Communicating about your change initiative differently than we traditionally communicate sends a strong message that this change initiative is something special. Everyday communication is different from communication about a change initiative. Employees regularly face a number of changes, to the point where the changes become commonplace. It's important that our communication approaches don't become a routine. Employees of one client recently reported that they had never in their careers experienced communication about a change effort like it was being done. This alone set the significance of the effort in their minds and elevated the attention spent on this project. Mix things up. Don't just send a memo. Turn communication into a special event. Use different medium.

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