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Analyze your past stories. You know, the examples you always use to describe a change scenario. Stories of past successes and failures are the best way to get a message across. Our culture has used stories to pass down important information from generation to generation. Stories have a way of painting a picture for the listener. Do your stories and examples clarify the picture of change you are trying to paint or does the story muddle this picture? Are your stories current? Do your stories consider current times? As we become more experienced it's easier to go with what got us here as change leaders. The most successful though continue to innovate in every way, including the messages used to build and support the case for change. Always look for new stories to make your points. Attend conferences and seminars on change. Look inside and outside your industry. Keep your message fresh!
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